|
IBM's Turnaround and its New Business Model |
ICMR HOME | Case Studies Collection
Price: For delivery in electronic format: Rs. 500; For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra
» Business Strategy Case Studies
Custom Search
Please note: |
||||||||||
"Today, the agenda for IBM is dominated by this once-in-a-lifetime opportunity to separate from the pack, to stand apart, and to lead. That's about more than our marketplace performance. We think leaders are expected to lead on multiple dimensions. That means leadership in technology, leadership in imagining how business and society can be changed, and certainly leadership in crafting the public policy frameworks required for a networked world."1 - Gerstner Summing up his Vision for IBM in April 2001. IntroductionIn 1993, International Business Machines (IBM), a global leader in the IT industry was in deep financial trouble. The company had reported a net loss of $8.1 billion (bn), the largest ever in the history of IT industry.
Under the leadership of IBM's former CEO - Louis V. Gerstner Jr. (Gerstner), IBM not only turned around but, was able to significantly boost its financial performance.
IBM's Turnaround and its New Business Model - Next Page>>
Custom Search
1] Press Release "L.V. Gerstner, Jr. 2001 Annual Meeting," www.ibm.com, April 24, 2001. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.